This course is approved for 19 CFRE credits.

This course is for...

nonprofit leaders, development staff, and key volunteers representing small to mid-sized development teams

It is a practical course.

You will work with the latest tools to develop your own, customized development plan. The creation of your plan will occur over the five months of training (February to June). You will refine it during the summer months with your peer learning group and in an individualized coaching session with instructor, Jenn Hayslett, prior to the last session. You will present your plan in September, celebrate your learning, and move into action!

Your schedule will include...

-6 days of interactive online training (5 hours each)
-independent readings/assignments (5 hours/session)
-5 peer sessions with your own smaller learning pods (as part of training day)
-1 customized coaching session with the instructor

You will leave with...

-your own customized development plan
-a peer network of nonprofit professionals
-templates, checklists, and samples to guide your continued work
-Jenn Hayslett's guides - Your Strategic Development Planning Guidebook and Your Strategic Development Plan Template - to help streamline your work throughout the training and peer group sessions
-and the tools, skills and confidence to put your plan into action!
Photo of Instructor Jenn Hayslett

Jenn Hayslett

Certified Trainer, Coach & Facilitator

Jenn Hayslett brings 25 years of leadership experience as a successful fundraiser, manager, facilitator and trainer to her work as a coach and nonprofit consultant. Her engaging presentation style makes her a highly-rated trainer and presenter.

Jenn has direct experience in all areas of fundraising and marketing for small to mid-sized nonprofits including annual funds, major gift solicitation and stewardship, capital campaigns, grant writing, community organizing, and volunteer management. She is a certified trainer and facilitator and received her coach training through Coaches Training Institute (CTI). Her specialty is in building and improving relationship-based fundraising programs.

You are welcome to visit Jenn Hayslett Coaching & Consulting for more information about Jenn and her work.

What will you learn?

The course will be conducted over five months of online instruction interspersed with peer learning groups and an individualized coaching session with the instructor.

The training sessions (9:00 am to 2:00 pm, including one hour for peer learning) will cover the following topics:

February 1

Orientation, Overview and Planning

In this first session we will set the stage for goal setting and creation of your customized development plan. We will also look at how the pandemic has changed fundraising.

March 1

Fundraising Appeals

How can you use storytelling in your print and e-appeals? We will learn best practices for personalization of your appeals that speak directly to your donors.

April 5

Donor Relations/Stewardship

How can you include your donors in the important work of your organization? We will work together to learn to communicate effectively to engage your donors and will explore multiple points of engagement. 

May 3

Proposal Writing and Grant Writing

What makes a good proposal? We will learn time tested tools of the trade to learn to write proposals that get funded. Also,


How can you manage your database so it is efficient and provides what you need? We will review best practices in managing your data and reporting to meet your organization and donor needs.

June 7


How to engage with your donors as partners in your organization’s work. What is the process involved in asking face-to-face for contributions and how do board members fit into this practice? Together we will go over the format of an asking conversation and practice an intentional gift conversation using the Connecting Conversations model. 

September 13

Kick-Off Fundraising Season Event!

Join together with the cohort team to share your development plan and celebrate the start of the fundraising season.

Training Day Schedule

9:00 am to 12:30 pm -- Online Instruction with two 10 minute breaks

12:30 to 1 pm -- Lunch Break

1:00 to 2:00 pm -- Peer Learning Pods

Class of 2021 Testimonials

"This course was the best 6 months I could have hoped to spend, learning about nonprofit development and fundraising, and shaping my working development plan while building a support group of like-minded professionals to help me along the way. I highly recommend for new and existing development professionals - the tools, support and connections are amazing."

- Stephanie Martinez Greer, Cape Cod Times Needy Fund

"This course made me more confident in what I do and how I do it when it comes to fundraising in every aspect. Every single session we had was a massive learning experience. I left this course feeling like I benefitted so much and any company I work with will benefit from what I learned."

Shana Adams, Project Just Because, Inc.

"I have a renewed sense of optimism for the future of our organization after a very difficult year."

- Grateful Grad (from anonymous final survey)


The application deadline is November 19, 2021. Applications will be accepted on a FIRST-COME-FIRST-SERVED BASIS, and will be capped at 30 participants.

You can access the application here.


Tuition, which is due by January 7, 2022, is:

$2,200 for Philanthropy MA Partners
$2,500 for Non Partners

To receive the 10% early bird discount, Partners or Non Partners must apply by October 22, 2021.

If you would like to arrange a payment plan, please contact Phyllis Corkum at [email protected] or 617.426.2606 x139.

Financial Assistance

Professional development grants are available from these and other charitable organizations:

TD Bank Nonprofit Resource Training Fund 
Philanthropy Partners of the Cape Cod Islands
Harold Grinspoon Foundation Professional Development Grants