This course is approved for 19 CFRE credits.

This course is for...

nonprofit leaders, development staff, and key volunteers representing small to mid-sized development teams

It is a practical course...

You will work with the latest tools to develop your own, customized development plan. The creation of your plan will occur over the five months of training (February to June). You will refine it during the summer months with your peer learning group and in an individualized coaching session with instructor, Jenn Hayslett, prior to the last session. You will present your plan in September during the sixth session. We will then celebrate your learning and support your launch!

Your schedule will include...

-6 days of interactive online training (5 hours each)
-independent readings/assignments (5 hours/session)
-5 peer sessions with your own smaller learning pods
(as part of training day)
-1 customized coaching session with the instructor

You will leave with...

-your own customized development plan
-a peer network of nonprofit professionals
-templates, checklists, and samples to guide your continued work
-Jenn Hayslett's guides - Your Strategic Development Planning Guidebook and Your Strategic Development Plan Template - to help streamline your work throughout the training and peer group sessions
-and the tools, skills and confidence to put your plan into action!


France Neff

President & CEO

Family Independence Inc

Before this course, I had no idea how to start a development plan or what to focus on in fundraising. Now I understand the process of creating a plan, I am more comfortable with fundraising and I have a written document to guide our efforts.

Robert Hendricks

Founder & Chief Executive Officer

He Is Me

I appreciate how applicable the course was. After every session, I was able to plan or do something better. I feel much more confident in our development plan and process after this course. Thanks, Jenn!

Stasia Powers

Community Engagement & Development Director

Community Nurse Home Care, Inc

This course helped me understand where we were doing well and where I needed to focus my attention in the coming year. It was well run and very informational. Jenn is an amazing instructor and coach!

What will you learn?

The course will be conducted over six months of online instruction interspersed with peer learning groups and an individualized coaching session with the instructor.

Below are the dates of the training sessions. The order of the topics may change.

January 17

Orientation and Overview
In this first session we will examine the fundraising landscape and set the stage for goal setting and the creation of your customized development plan.

February 21

Fundraising Appeals
How can you use storytelling in your print and e-appeals? We will learn best practices for personalization of your appeals that speak directly to your donors.

March 20

Donor Relations/Stewardship
How can you include your donors in the important work of your organization? We will work together to learn to communicate effectively to engage your donors and will explore multiple points of engagement. 

April 17

Proposal Writing and Grant Writing
What makes a good proposal? We will learn time tested tools of the trade to learn to write proposals that get funded.

We will discuss best practices in managing your data and reporting to meet your organization and donor needs.

May 15

What is the process involved in asking face-to-face for contributions and how do board members fit into this practice? Together we will practice an intentional gift conversation using the Connecting Conversations model. 

June 26

Kick-Off Fundraising Season Event!
Join together with the cohort team to share your development plan and celebrate the start of the fundraising season.

Training Day Schedule

9 am to 2 pm

9:00 am to 12:00 pm - Online Instruction with a 15 minute break
12:00 to 12:30 pm - Lunch Break
12:30 to 1:00 pm Online Instruction
1:00 to 1:45 pm - Peer Learning Pods
1:45 to 2:00 pm - Wrap Up
Photo of Instructor Jenn Hayslett

Jenn Hayslett

Certified Trainer, Coach & Facilitator

Jenn brings 25 years of leadership experience as a successful fundraiser, manager, facilitator and trainer to her work as a coach and nonprofit consultant. Her engaging presentation style makes her a highly-rated trainer and presenter.

Jenn has direct experience in all areas of fundraising and marketing for small to mid-sized nonprofits including annual funds, major gift solicitation and stewardship, capital campaigns, grant writing, community organizing, and volunteer management. Her specialty is in building and improving relationship-based fundraising programs.

She is a certified trainer and facilitator and received her coach training through Coaches Training Institute (CTI). She has a consulting certificate in Diversity, Equity, Inclusion and Belonging from the Institute of Nonprofit Practice. 

You are welcome to visit Jenn Hayslett Coaching & Consulting for more information about Jenn and her work.


The application will be released in October 2023.

The application deadline is Friday, November 17, 2023.

Applications will be accepted on a FIRST-COME-FIRST-SERVED BASIS, and will be capped at 30 participants.


Tuition, which is due by December 15, is:
$2,200 for Philanthropy MA Partners
$2,500 for Non Partners

If you would like to arrange a payment plan, please contact Phyllis Corkum at [email protected] or 617.426.2606 x139.

Financial Assistance

Philanthropy MA is pleased to be able to offer financial assistance through our new Cummings Scholarship Fund.

Professional development grants are also available from these charitable organizations:

TD Bank Nonprofit Resource Training Fund 
Philanthropy Partners of the Cape Cod Islands
Harold Grinspoon Foundation Professional Development Grants